Godrej bets on buyers’ mood

BANGALORE: Godrej Lifespace, the home and office-improvement retail division of Godrej & Boyce Mfg Co, is launching its new concept—Godrej Moodspace. As part of their marketing push, the company intends to sell “moods” instead of just products at their Lifespace outlets.

The new initiative, according to the company, comes after exhaustive consumer research. “Moodspace is a concept that will draw upon the emotional element within the shopper to help him or her ‘create the mood’ which translates into the product selection,” said Godrej & Boyce Mfg Co vice-president and business head (retail division) Shyam Motwani.